Alternate Gothic in use - Fonts In Use

Advertising (1986)
Album Art (3906)
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Books (6052)
Branding/Identity (7762)
Ephemera (1150)
Exhibition/Installation (1057)
Film/Video (980)
Infographics/Maps (523)
Magazines/Periodicals (1752)
Mobile/Tablet (906)
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Object/Product (1059)
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Posters/Flyers (5299)
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Alternate Gothic

Originally designed by Morris Fuller Benton for ATF in one bold weight in three widths. Thirteen alternate capitals were designed by Sol Hess for Monotype in 1927 and offered as Modernized Alternate Gothic (a.k.a. Excelsior Gothic).

The bold weights of Linotype’s Trade Gothic are very similar.

There are various digitizations. ATF Alternate Gothic (Mark van Bronkhorst, Alan Dague-Greene, David Sudweeks, Igino Marini, Ben Kiel for ATF Collection, 2015) is a major expansion that spans ten weights in four widths.

Foundries

Designers

Release Date

1903

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Alternate Gothic in use

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The Frost – Rock and Roll Music album art1969

Fred Holtz

Contributed by Reybach C

The Frost – <cite>Rock and Roll Music</cite> album art

Rolling Stones – Through the Past, Darkly (Big Hits Vol. 2) album art1969

John Kosh

Contributed by Harrison Marshall

Rolling Stones – <cite>Through the Past, Darkly (Big Hits Vol. 2)</cite> album art

Super Bowl VIII tickets1974

unknown

Contributed by Florian Hardwig

Super Bowl VIII tickets

Sponsor

The Lennon Sisters – Too Marvelous for Words album art1969

unknown

Contributed by Javi Gonzalez

The Lennon Sisters – <cite>Too Marvelous for Words</cite> album art

Minako Yoshida – Light’n Up album art1982

Pater Sato
Toshi

Contributed by MrRifleman

Minako Yoshida – <cite>Light’n Up</cite> album art

Xzibit – Weapons of Mass Destruction album art2004

Patrick Fong
Chris Feldmann

Contributed by Nikolai

Xzibit – <cite>Weapons of Mass Destruction</cite> album art

Armchair Tour of Jimmy Carter Country by Peggy Sheppard1977

John Kollock

Contributed by Florian Hardwig

<cite>Armchair Tour of Jimmy Carter Country</cite> by Peggy Sheppard

Talk Talk – The Party’s Over (1997 remaster) album art1997

Rob Crane
James Marsh

Contributed by Jerry van Kooten

Talk Talk – <cite>The Party’s Over</cite> (1997 remaster) album art

Prof. Magnus Hirschfeld at the Dill Pickle Club poster1931

Contributed by Nick Sherman

Prof. Magnus Hirschfeld at the Dill Pickle Club poster

Evil Come, Evil Go by Whit Masterson, 1962 Permabooks edition1962

Contributed by Nick Sherman

<cite>Evil Come, Evil Go</cite> by Whit Masterson, 1962 Permabooks edition

Various Artists – Original Goodies album art1963

Murray Stein
The Composing Room, Inc.

Contributed by Florian Hardwig

<span>Various Artists – <cite>Original Goodies</cite> </span> album art

The Royal Philharmonic Orchestra – Richard Strauss: Elektra (Final Scene) album art1948

Frank Decker

Photo(s) by Bart Solenthaler on Flickr.

The Royal Philharmonic Orchestra – <cite>Richard Strauss: Elektra (Final Scene)</cite> album art

Buffalo Springfield – Retrospective. The Best of Buffalo Springfield album art1969

Haig Adishian
Eve Babitz

Contributed by Florian Hardwig

<span>Buffalo Springfield</span> – <cite>Retrospective. The Best of Buffalo Springfield</cite> album art

Garbage by Leonard Stefanelli2017

Martyn Schmoll

Contributed by Martyn Schmoll

<cite>Garbage</cite> by Leonard Stefanelli

Lonesome Valley Singers – Men in the Green Berets album artc. 1969

unknown

Contributed by Bryson Stohr

<span>Lonesome Valley Singers – </span><cite>Men in the Green Berets</cite> album art

Filmotype Evans
(Sample unavailable)

Arthur Fiedler and the Boston Pops – Arthur Fiedler “Superstar” album art1971

David Krieger
Norman Green

Contributed by Florian Hardwig

Arthur Fiedler and the Boston Pops – <cite>Arthur Fiedler “Superstar”</cite> album art

Barbarella UK quad movie poster1968

unknown

Contributed by Hee Jin

<cite>Barbarella</cite> UK quad movie poster

Ellegaard – Accordion Fireworks album art1959

unknown

Photo(s) by Bart Solenthaler on Flickr.

Ellegaard – <cite>Accordion Fireworks</cite> album art

The Border Brass – Tijuana Christmas album art1967

unknown

Photo(s) by Bart Solenthaler on Flickr.

The Border Brass – <cite>Tijuana Christmas</cite> album art

Black Sunday film posters1961

unknown

Contributed by Patrick Concannon

<cite>Black Sunday</cite> film posters

Teddy Wilson – And Then They Wrote… album art1960

unknown

Contributed by Bryson Stohr

Teddy Wilson – <cite>And Then They Wrote…</cite> album art

Ciao Roma poster2023

Bartosz Tomala

Contributed by Bartosz Tomala

Ciao Roma poster

Meet Chatty Jones by Guy Talbot1967

unknown
Stanley Borack

Photo(s) on Flickr.

<cite>Meet Chatty Jones</cite> by Guy Talbot

Ike & Tina Turner – Dynamite! album art1962

unknown

Contributed by Florian Hardwig

<span>Ike & Tina Turner – <cite>Dynamite!</cite> album art</span>

When the Word Is Given … by Louis E. Lomax (Signet, 1964)1964

unknown

Photo(s) by Make It Old on Flickr.

<cite>When the Word Is Given …</cite> by Louis E. Lomax (Signet, 1964)

The Black Angels – Passover album art2006

Christian Bland
Brian Jones

Contributed by Rob Hudson

The Black Angels – <cite>Passover</cite> album art

Chilling, Thrilling Sounds of the Haunted House album art1964

unknown

Photo(s) by Bart Solenthaler on Flickr.

<cite>Chilling, Thrilling Sounds of the Haunted House</cite> album art

Snoopy and the Red Baron by Charles M. Schulz1966

Hal Vincent

Contributed by Sunny Schultz

<cite>Snoopy and the Red Baron</cite> by Charles M. Schulz

Why We Can’t Wait by Martin Luther King, Jr. (Mentor)1968

unknown

Contributed by Benjamin Shaykin

<cite>Why We Can’t Wait</cite> by Martin Luther King, Jr. (Mentor)

Why We Can’t Wait by Martin Luther King, Jr. (Harper & Row)1964

unknown

Contributed by Benjamin Shaykin

<cite>Why We Can’t Wait</cite> by Martin Luther King, Jr. (Harper & Row)

The Charleston City All-Stars – The Roaring 20’s album artc. 1955

Casper Pinsker, Jr.
Tracy Sugarman
Davis Stone

Photo(s) by Bart Solenthaler on Flickr.

The Charleston City All-Stars – <cite>The Roaring 20’s</cite> album art

Sunburst by Phyllis Gotlieb1964

Richard M. Powers

Contributed by Florian Hardwig

<cite>Sunburst</cite> by Phyllis Gotlieb

A$AP Rocky – Long. Live. A$AP album art and singles2013

Virgil Abloh
Joe Perez
Erwin Gorostiza

Contributed by Nathan Prost

A$AP Rocky –<cite> Long. Live. A$AP</cite> album art and singles

The Dave Brubeck Quartet – Dave Brubeck at Storyville: 1954 album art1954

S. Neil Fujita

Contributed by Florian Hardwig

The Dave Brubeck Quartet – <cite>Dave Brubeck at Storyville: 1954</cite> album art

Bobby Sherman cardboard records (Metromedia)c. 1969

unknown

Contributed by Florian Hardwig

Bobby Sherman cardboard records (Metromedia)

Playback by Raymond Chandler (Cardinal)1960

William Rose

Photo(s) by Make It Old on Flickr.

<cite>Playback</cite> by Raymond Chandler (Cardinal)

Impact no. 20, “Commercial Television” issue1956

Geoff M. Sadler

Photo(s) by mikeyashworth on Flickr.

<cite>Impact</cite> no. 20, “Commercial Television” issue

“Trans-Labrador Highway” flag2022

Anna-Leena Kirves
Viivi Kuuva
Christoffer Leka

Contributed by Christoffer Leka

“Trans-Labrador Highway” flag

Roger Nicholson & Jake Walton – Bygone Days: Music for Dulcimer and Hurdy-Gurdy album art1980

Jon Henry

Contributed by Nick Sherman

Roger Nicholson & Jake Walton – <cite>Bygone Days: Music for Dulcimer and Hurdy-Gurdy</cite> album art

Understanding Mu by Hans Stefan Santesson
(Paperback Library, 1972)1972

unknown

Contributed by Florian Hardwig

<cite><span>Understanding Mu</span></cite> by <span>Hans Stefan <span>Santesson</span></span><br />
(<span>Paperback Library, 1972)</span>

Most Requested: Freddy Martin & His Orchestra album art1967

unknown

Contributed by Bryson Stohr

<cite>Most Requested: Freddy Martin & His Orchestra</cite> album art

Les Baxter’s Piano, Chorus & Orchestra – Sensational! album art1962

unknown

Contributed by James L Bonutti

Les Baxter’s Piano, Chorus & Orchestra – <cite>Sensational!</cite> album art

Varsity Singers and Orchestra – Selections from South Pacific album art1954

Design House

Photo(s) by Bart Solenthaler on Flickr.

Varsity Singers and Orchestra – <cite>Selections from South Pacific</cite> album art

Frowc. 2022

Studio Triple
Frow

Contributed by Jérémy Landes (Studio Triple)

Schwartau Clever Snackc. 2015

weigertpirouzwolf
Tabea Hartwich

Contributed by Erica Jung

Schwartau Clever Snack

Gilles Marchal single record covers, 1967–1970c. 1967

unknown

Contributed by Matthijs Sluiter

Gilles Marchal single record covers, 1967–1970

The Vandal by Richard O’Connor (Popular Library, 1962)1962

Mitchell Hooks

Contributed by Florian Hardwig

<cite>The Vandal</cite> by Richard O’Connor (Popular Library, 1962)

Breathless (1960) British movie posterc. 1985

Andy Chambers
2D Design

Contributed by Florian Hardwig

<cite>Breathless</cite> (1960) British movie poster

Colecciones Permanentes catalog2021

Virginia Herrera

Contributed by Virginia Herrera

<cite>Colecciones Permanentes</cite> catalog

The Mills Brothers – In A Mellow Tone album art1958

unknown

Photo(s) by Bart Solenthaler on Flickr.

The Mills Brothers – <cite>In A Mellow Tone</cite> album art

The Philadelphia Orchestra – Stravinsky: Firebird Suite / Moussorgsky–Ravel: Pictures at an Exhibition album art1956

Charles Alston

Photo(s) by Bart Solenthaler on Flickr.

The Philadelphia Orchestra – <cite>Stravinsky: Firebird Suite / Moussorgsky–Ravel: Pictures at an Exhibition</cite> album art

Don Ho & the Aliis album art1968

unknown

Photo(s) by Bart Solenthaler on Flickr.

<cite>Don Ho & the Aliis </cite>album art

Comanche River by Kingsley West (Berkley)1965

unknown

Photo(s) by Make It Old on Flickr.

<cite>Comanche River</cite> by Kingsley West (Berkley)

The North Face Japan Explorer Band Charity Collaboration vol. 2 – Blue Giant Explorer2020

Tomomi Maezawa

Contributed by Tomomi Maezawa

The North Face Japan Explorer Band Charity Collaboration vol. 2 – Blue Giant Explorer

Richard and Patti Roberts et al. – Love Is … album art1971

unknown

Photo(s) by Bart Solenthaler on Flickr.

Richard and Patti Roberts et al. – <cite>Love Is …</cite> album art

Topps baseball hobby cards (1960)1960

Topps

Contributed by Florian Hardwig

Topps baseball hobby cards (1960)

Rudolph The Red-Nosed Reindeer album art1965

Mike Ludlow

Photo(s) by Bart Solenthaler on Flickr.

<cite>Rudolph The Red-Nosed Reindeer</cite> album art

Unpopular Essays by Bertrand Russell (Simon & Schuster)c. 1958

Brownjohn, Chermayfeff & Geismar

Contributed by Florian Hardwig

<cite>Unpopular Essays</cite> by Bertrand Russell (Simon & Schuster)

Miles Davis – Greatest Hits (Prestige) album art1967

Don Schlitten

Contributed by Florian Hardwig

Miles Davis – <cite>Greatest Hits</cite> (Prestige) album art

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