A change from Austin’s motor car brochures, this being one for the “civil servants” of the vehicle world – the specialised bodywork fitted to Austin truck chassis for various municipal uses. These vehicles such as refuse trucks and collectors, gully washers and tower wagons, were aimed at councils and other such undertakings and could be fitted to Austin’s range of 2-ton and 5-ton truck chassis.
As the brochure notes, many of these specialist bodyworks were constructed by the well-known company of Eagle Engineering Co Ltd. of Warwick – just along the road from Austin’s main plants in Birmingham. The cover shows what appears to be a ‘nightsoil and cesspit emptier’, used in areas without sewerage or wastewater systems, and that is badged up for “Blantyre Town Council”. This could as well be for Blantyre in Malawi (the Nyasaland) as for the Scottish town.
The heavy slab-serif caps used for “Austin” are from Beton extrafett (1929/1930), the first style of Heinrich Jost’s series for Bauer. All other text is set in various styles of Monotype’s Gill Sans, including its Condended which is used with faux small caps for “The Eagle Engineering Company Limited”.