Firestone logo
Contributed by Stephen Coles on Oct 9th, 2013. Artwork published in
circa 1905
.With its signature flaming ‘F’, the Firestone logo is almost certainly based on the extended style of Bradley. Firestone was founded in 1900, a few years after the ATF typeface was released. The lettering in the original logo departs from Bradley most visibly in the ‘S’ (much darker and more symmetrical than the typeface) and the upstrokes on ‘i, r, n’.
Surviving with very few modifications for over 100 years – the current (2013) logo is much wider than previous versions – the Firestone mark is one of the most durable identities in America, a nation that impatiently scraps even the most iconic brands.
Formats
- Signs (1948)
- Branding/Identity (7424)
Topics
- Product (1794)
- Home/Interior (747)
- Automotive (293)
Designers/Agencies
Tagged with
- tires (7)
- rubber (1)
- industrial (55)
- Firestone (1)
- logos (4344)
- high profile (603)
- outlined type (1152)
- lettering derived from typeface (678)
- neon (147)
- logo evolution (65)
Artwork location
- United States (8942)
- Akron (2)
- Ohio (50)
In Sets
- 1900s (Arin Ringwald) (43)
- CGG (Becca Smith) (18)
5 Comments on “Firestone logo”
This was a fantastic little article. Thanks for the research!
I grew up in Akron, Ohio. This logo brings back a lot of memories
The Firestone logo was designed by Christian John Christiansen who worked in Akron, Ohio for Firestone.
Thank you, Robin. Added.
Did you know the phrase “where the rubber meets the road” was originally used by Firestone in its advertising?