Conservatorio de Torrelavega branding

The music school Conservatorio de Torrelavega wanted to renew its identity, in order to attract the attention of young people.

The logo is derived from a quaver that becomes a flower. The objective was to lay the foundations of a new graphic system, current, recognizable and friendly, enabling the conservatory staff to generate all the material they need (posters, flyers, etc.) themselves.

For the typography, I paired Recoleta (Jorge Cisterna, Latinotype), which I used in the logotype and main texts, with the sans serif Rubik (Hubert & Fischer).

The flower design is based on Recoleta’s serif forms.