Mo Chara
Three long life friends with the one dream, to open their own pub.
Based around the concept of friendship and unity, Grandson interpreted the Celtic circular symbol for friendship, to create a “Grecian, Wildean eternal circle of pint drinking” motif for the brand identity.
Lydian, with its humanist calligraphic characteristics, is used as a nod to uncial lettershapes and tied in with the Gaelic premise’s name. There was also a challenge around the name itself “Mo Chara” and it not being interpreted as an Irish tourist bar. We wanted this to have its own modern identity with a nod to the past.
We worked with the Mo Chara team to ensure all the original features of the facade and entire were given the shine they deserved, highlighting rather than covering over. The brand colour red being a nod to the oxide red brick colour used on facade synonymous with Dundalk and its famous brewery heritage.
Illustration by Stephanie Connolly.
Photography by Sapient Media.
Signwriting by Wonders & Signs.
