Design Parade 2023

The Design Parade is a yearly festival held in Hyères and Toulon, two neighboring cities at the southernmost tip of the Provence region in France. What started in 2006 in Hyères as an event to celebrate product design was extended in 2016 to Toulon and to the field of interior design. At the core of both festivals is a competition among ten selected young talents. They are organized by Villa Noailles, a center for contemporary art and architecture of international esteem since 1996, located in a modernist gem built by Robert Mallet-Stevens.

Here we show posters and catalogs for the 2023 edition of Design Parade, designed by Marc Armand, a longtime collaborator of Villa Noailles. He chose to create a “dp23” logo from the typeface Metaballs by Maximage, enhanced with a metallic 3D effect. The second typeface coining the 2023 visual identity is Enduro, designed by Emmanuel Besse and published by Production Type. Enduro is a sans serif of industrial appeal and a comprehensive collection that comes in three widths and a total of 44 styles. While the posters highlight the dynamic and eye-catching character of Enduro Black Italic, the headlines inside the catalogs put on that same card and combine it with upright and lighter cuts for the reading text and the captions.