Edgar Jayet identity and website
Studio Edgar Jayet went into business by the end of 2022. It is dedicated to a trans-disciplinary approach to interior design, scenography, object design, publishing and research. The studio operates between Paris and Venice. The visual identity on display in this post was conceived of and designed by Sophie Hanoun of Yorgo&Co, based in Paris. The printed matter was produced at Ateliers A in Châtillon, just south outside Paris.
The design uses Eames Century Modern by Erik van Blokland for the name of the founder – in a light weight with ample letterspacing – as well as for the product titles and descriptions. Everything else, in print as much as on the website, is set from Enduro, predominantly in the Semi Light weight of normal width.
The Enduro Collection was designed by Emmanuel Besse and released by Production Type in late 2020. Enduro is a take on the genre of the industrial grotesk and comes in three families, Normal, Narrow, and Condensed. While the range in widths is restrained by choice, the range in weights is very much the opposite: seven weights per family plus their italics add up to over 40 styles and a comprehensive typographic system satisfying all needs.
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