Financial Communications Society website
The Financial Communications Society (FCS) is a national not-for-profit organization dedicated to improving professional standards in financial marketing communications through a mission of community, education, and philanthropy.
We designed their website to be a fresh face for a longstanding industry presence. The color palette, based on cool tones and vibrant accents, is lively, modern and professional. To reinforce the color palette within the brand’s visual identity, we applied it to the duotone cutout treatment given to photos on the website, most of which are of members at events. Photo content as well as member testimonials number among the details included to reassert the FCS’s human-centric mission. The result is dynamic, stylized, and nods to the organization’s values.
