Mobau:BauPark
I took a walk, got lost and ended up in a business park. Bummer. But it was a business park where typefaces were on display that I had never seen in the wild before.
Mobau:BauPark (‘Building Park’) is what seemed to me like a wholesale hardware shop. SSW:Dach & Holz is their division specialised in all things roof and wood.
The wordmarks that act as logos are set in two typefaces: The heavy one is a rounded sans that was designed by Phil Martin in the 1970s. One of its early names was Fat Chance, but digital versions go by the name of Rolling Stone or Rovinj (that’s a city in Croatia – and SoftMaker’s version of the font). The light typeface, which is also used extensively for display and body copy in the corporate design of the shop, is sans-serif as well: Core Sans D. Designed by Hyun-Seung Lee, Dae-Hoon Hahm and Minjoo Ham, it was published by S-Core, a type foundry based in Korea, and is part of the extensive Core Sans family. The family members – referred to as ‘series’ – are only differentiated by a letter of the alphabet. When set in all-caps, Core Sans D – available in two widths (Regular, as shown here, and Condensed) – looks a lot like the German DIN typefaces (hence the D?). But Core Sans D is easily distinguished from most DIN-based typefaces by the curved upper diagonal stroke of ‘K/k’.
