Designed by Noël Leu, inspired by the lettering of Swiss poster designer legend Otto Baumberger from the 1930s. Initially released in a single style in 2009. Expanded to four weights (Medium to Ultra Bold) in 2010 and then to eight weights plus obliques in 2011. Cyrillics were added in 2014, designed by Noël Leu with Mirco Schiavone. In March 2017, a revised and extended version was released, now featuring condensed styles.