Seoul Philharmonic Orchestra 2024 Season
In 2024, the Seoul Philharmonic Orchestra embarks on a new chapter with the appointment of Jaap van Zweden as its new conductor. For the design of the program, the Seoul-based studio Workroom selected Charlottenburg for headlines and display settings, Jibaek for Korean texts, and Neue Haas Grotesk for their English counterparts.
The broad range of applications includes various types of printed ephemera, such as pamphlets and posters, signage, video, and social media. The prominent titles are set in Charlottenburg Choices, allowing emphasis on individual letters by expanding their width and lending an air of expressiveness to the overall aesthetic. On occasion, the Circles variant is also included. Jibaek and Neue Haas Grotesk are employed for subheadings, body text, and captions throughout the program and in cross-media applications.
Further documentation can be found in Workroom’s case study.
