Cortado Script by Jesse Ragan and Ben Kiel was originally designed for Aldo Shoes’ 2013 campaign “Give Me Aldo” and is since used for all of Aldo’s in-store design and e-commerce. Although primary elements of the campaign were painted by hand by Cecilia Carlstedt, the typeface based on this lettering allows Aldo to continually update content, translate text, and set live headlines on their website. In 2014, Ragan and Kiel thoroughly overhauled and updated the typeface and made it available for general licensing at cortadoscript.com. Since May 2017, the typeface is available from XYZ Type, with the name shortened to Cortado.