Contemporary Art Museum of Estonia (EKKM)
The visual identity for the Contemporary Art Museum of Estonia (Eesti Kaasaegse Kunsti Muuseum, EKKM) was designed by Indrek Sirkel and Ott Kagovere in 2021. The main elements of the identity system are the logo (always centered) and typeface (Niina by Patrick Zavadskis).
The original logo was designed by Marco Laimre and Dénes Farkas in 2006, using Microsoft’s system font Haettenschweiler. The updated logo by Andree Paat is influenced by Haettenschweiler’s source: Schmalfette Grotesk by Walter Haettenschweiler (1954). Sharp inside corners of the new logo were flattened to aide the embossing or cutting out of physical materials.
EKKM is a self-initiated contemporary art institution, primarily functioning as a public non-profit exhibition space and an unabashedly idiosyncratic art museum. It is founded on an unconventional idea of a contemporary art museum with the aim of exhibiting, collecting, creating and enabling contemporary art, while trying to subvert the established working methods, unwritten rules and methods of exhibition-making, prevalent in the field of art and culture.
