Judy

Judy is an emergency-preparedness startup company that has prepared a collection of “Ready for Anything” kits and resource tools for individuals and families when they need it most. The company launched in 2020 and uses Sharp Grotesk for its logotype and branding.

Judy’s typography emphasizes the all caps, bold, 25 width of Sharp Grotesk. The type paired with a vibrant orange, black, and white color scheme make for a simple, impactful, and straight-to-the-point identity. Each kit includes an assortment of products labeled with Sharp Grotesk across several key categories: first aid, warmth, safety, food, water, and tools. On the website, Sharp Grotesk is combined with LL Akkurat.

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