Premier Path Wealth Partners
For Premier Path Wealth Partners, a New Jersey-based team of independent investment advisors, Leibowitz and Dynasty Financial Partners collaborated to craft a distinct brand identity, centered around an innovative logo design. The concept of wealth management as a journey inspired both the company name and the logo. The logo features a diamond shape, symbolizing ‘Premier’ and denoting quality and forward movement. Within this diamond, two interlocking P’s create a path in the negative space, embodying the firm’s guidance towards financial goals. A gradient adds depth, harmonizing with the typography for a cohesive visual identity. This logo not only captures Premier Path’s essence of innovation and white-glove service but also sets the tone for their website and marketing materials, reflecting their unique approach to wealth management.
