Shriners Hospital for Children

Shriners chose Motiva Sans Black Italic as the main headline typeface for its website and Motiva Sans uprights for buttons and subheads. Arial is used for running text.

The italics are a little more cursive in nature than what’s usual with neutral sans-serifs, making it quite appropriate for the site’s subject. Letters such as the lowercase k, h, p, n and r give it a more informal, fun look.