New Horizons
Contributed by Beatrice Bianchet on Jun 17th, 2023. Artwork published in
circa February 2023
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New Horizons is a brand which provides services in the field of tourism and travel in Italy. It offers complete travel packages: in addition to the accommodation, it allows the tourists to discover the artistic and cultural beauty of Bel Paese, the food and wine produced by local producers, and the nature trails. It works both for individuals and companies in order to promote the intangible cultural heritage of Italy. I designed the visual identity of New Horizons: natural and sunny colors, vintage and cozy fonts – Genty and Genty Sans – and illustrations which help to better imagine the holidays in Italy. The latter are by Chiaramente.
