Stedet Tæller X

In the campaign Stedet Tæller X, New Carlsberg Foundation and Realdania have entered into a partnership where art and architecture are set to contribute to activate, develop, and highlight the locally rooted potentials in Denmark’s least populated areas. In the intersection between art and architecture, local distinctiveness is to be evoked, creating new relevance. Stedet Tæller X is designed for those special – perhaps forgotten – places and for the collaboration between art and architecture.

The branding is designed by Le Bureau with the serif typeface Romie by Margot Lévêque and the sans serif Lelo by Katharina Köhler. The latter seems to be used with a customized æ in the logo.