Ken’s Steak House Dressing
From kensfoods.com:
Ken’s is a family business that traces back to the basement of Ken’s Steak House, a restaurant in Framingham, Massachusetts that became known for its delicious salad dressings.
As of 2023, they offer more than sixty different flavors, from Apple Cider Vinaigrette to Zesty Italian. The “Ken’s Steak House” logo is in some Bookman with swashes. Judging from the a’s bowl and other details, it’s not Bookman Swash a.k.a. “Sixties Bookman” as offered by Letraset, VGC and others, though.
“Steakhouse Dressing” is in all-caps Goudy Oldstyle, with Futura for “1941”. The product names are shown in Raleigh. Ken’s uses these typefaces at least since 2008, and probably a lot longer than that. On current labels, the product category (like “Dressing”, for example) and other additional text appears to be in a squooshed ITC Berkeley Oldstyle Italic with swash caps and modifications.
3 Comments on “Ken’s Steak House Dressing”
Classic use of Bookman!
Ken’s started using the Bookman logo around July 1971, months after the line was launched. Originally it was slightly bolder, and the names of different dressings were written in varying typefaces. They cleaned up their wordmark and adopted Raleigh (used in their print ads since 1987) across their packaging in 1992. I’d say the only thing that’s changed in that time is the shape of the bottle.
That’s excellent research! Thank you, Ryan. I’ve added “1971” as the artwork date, in reference to the logo. Of course the shown bottle designs are more recent.