Starrytale is a sub-brand of Little Stardust, a Hong Kong-based skincare and facial treatment brand. The identity and packaging are designed by Alejandro Gavancho, a designer who shares his time between Lima, Peru and Leeds, UK. From his Behance presentation:
Shine and bloom in your own skin. Starrytale was born in Hong Kong, when its founder saw the need to create a product that not only helped her problems with acne and allergies, but that is also made ethically.
After a few years of trials to ensure that the products were of the highest quality, Starrytale was launched, the in-house brand of Little Stardust. The concept of the brand is based on inner beauty, back to basic. Starrytale believes in that which is natural, a brand that speaks to you directly and knows the most common skin problems in real people. Embracing our inner beauty is the best way of reaching outer beauty.
The logotype is set in Voyage. Most copy uses Saol Display and a yet unidentified geometric sans (Ano and Gilroy look similar).