Starting Strength visual identity
Playtype’s Berlingske Serif and Pepi from Suitcase Foundry are the brand typefaces for the redesigned visual identity of Starting Strength. From brand consultancy Diferente:
Starting Strength is an American brand created by Mark Rippetoe that was born as a book and a training method that explains how to develop strength in an efficient and effective way through basic barbell lifts.
The wordmark becomes the key asset of the brand evolving its wise-ancient appearence with a strong, balanced and attractive typography. This refreshed asset takes the starring role to expands Starting Strength brand equity working as guarantor to align the company qualities and essence to each brand extension in any market.
The final result is a brand new system that ensures a consistent and recognizable narrative for Starting Strength at every touchpoint with its audience, no matters if it’s used to create digital or printed content.
