Ramen lovers just got a healthy option to slurp with the launch of immi — the world’s first low-carb, high-protein instant ramen company.
For their brand which is challenging a global industry mainly dominated by just a few conglomerates, Asian-American entrepreneurs Kevin Lee and Kevin Chanthasiriphan went with Grand Slang Italic and Söhne Breit for their identity, packaging designs and website, created by the Brooklyn-based design studio Gander. Body copy is set in Söhne’s regular widths.