Plan der Stadt Wien by Kaufhäuser Brüder Haber
This folded city map of Vienna was issued by Kaufhäuser Brüder Haber (KBH) in 1930. The department store was established by the Brothers Haber. At the time, there were two locations: a clothing store at Neubaugasse 24 and one for furniture and home decor at Mariahilferstrasse 90, both in the central VII. District.
The map measures 44×39 cm when opened. On the outside, KBH advertise their offerings and depict the buildings. While the extracondensed textura for the title is lettering, most text is set in two weights of Nova, an in-house design first cast by the Berthold foundry around 1924, in roman, italic, and bold styles. Nick Curtis digitized the bold weight as Maple Leaf Rag NF in 2013. The addresses on the cover use Lo-Schrift, another design with rugged contours. Conceived by Louis Oppenheim and issued by Berthold in 1914, it was revived by Erik Spiekermann in 1980, under the name LoType. Berthold had a branch in Vienna since 1905.
Being Jewish, members of the Haber family had to flee the Nazis. The company was “aryanized” under the pretext of tax evasion, and in 1939, the Habers emigrated to Palestine. They returned in 1948, and for a while, Georg Haber (1938–2019) worked in the parental department store. He later served as director of Vienna’s Jewish Museum.
Nova as shown in Printing Types of the World, 1931:
Nova. An irregular outline characterizes this letter and gives it the appearance of a very old face. For this reason it looks exceptionally good in association with old wood-cuts or old historical copy. It is also specially applicable to print in connection with furniture, art, china, and any other trades with ancient connections. “Nova” was introduced in 1924 and was immediately a great success in application to luxury appeals.
A very deferential address (“Euer Wohlgeboren” translates to something like “Your Worshipfulness!”) and an unkerned W
Ladies coats and costumes / credit for all occupational class and spot prices on partial payment
Suits and Ulster coats from the in-house custom tailor shop
“We offer huge selection! Lowest prices! Quality goods! Individual advice!”
![The map was printed by “Bernhard [?], Wien, VII.”](https://fiu-original.b-cdn.net/fontsinuse.com/use-images/N196/196193/196193.jpeg?filename=129683.jpeg)
The map was printed by “Bernhard [?], Wien, VII.”
1 Comment on “Plan der Stadt Wien by Kaufhäuser Brüder Haber”
My mother, born 1910 had been working for the Family Haber. They have been Jewish and my mother liked to work for this family.