Filmotype Mason in use for the masthead of De Poezenkrant (“The cat newspaper”). Number 25 of this Dutch periodical directed by Piet Schreuders was issued in May 1979, titled “The Cat Next Door”. Mason, which was copied by VGC under the alias M-16, here is used without any interlocking letter combinations, but a bouncing baseline, two biform alternates, and a tightly spaced NT pair. On top of that, the first N is adorned with a cat’s head and followed by a tail-shaped hyphen.
The article “De” as well as the claim “Katten Smaken naar Vos” (“Cats taste of fox”) are added in a sans with flared stems that has a very similar name: it’s Filmotype Madison (a.k.a. VGC’s G-57). Note the alternate in the double t. Other typefaces featured on the cover include Century Expanded Italic and American Gothic, Vladimir Andrich’s take on Copperplate Gothic, which has an added lowercase and is distinguished by a long middle bar in E, among other things.
1 Comment on “De Poezenkrant, Nº25, May 1979, “The Cat Next Door””
I wonder if the choice of Mason was inspired by this Brazilian record sleeve … Piet Schreuders is a great admirer of The Beatles, and published books about The Beatles in Holland and The Beatles’ London.