Issued sometime after 1955 [Filmotype 1955] and probably also after c.1958 [Filmotype c.1958], but before 1964. Part of Filmotype’s series of flared sans-serifs with straight-sided rounds. Shown together with the bolder Memphis and Moraine and the wider Miami, Niagra, and Malta [Filmomaster c.1974]. Copied by VGC as G-57 , with alternates for ‘afkrtyGKR’ [VGC 1973].

Photo-Lettering’s Flaxa (issued between 1960 and 1965) appears to be identical. It’s unclear which came first. Flaxa was later intergrated into the Microflair family as Microflair Casual. [PLINC One Liner 1971]