A is A is A exhibition booklet and catalog

Marcello Jacopo Biffi teamed with Marsèll to produce the exhibition A is A is A to present a selection of his alphabet designs (Alphabet 1–8) at Marsèll Paradise in Milan. For this occasion, he designed a booklet (A4) that unfolded to a double-sided poster (A1) featuring all the letters on show and containing texts and technical drawings printed on loose sheets of paper. He also published a limited edition catalog collecting in an envelope (C4) the booklet and a replica set of the sheets of paper used to build the exhibition. The texts are all set in Praxis Com Semibold designed by the late Gerard Unger.

Marsèll presents A is A is A
A project by Marcello Jacopo Biffi
08.10.2020–22.10.2020
Marsèll Paradise, via Privata Rezia 2, Milan

Exhibition designed by From outer Space, curated by BRACE BRACE, and produced by Marsèll. With Gabriele Donini (Giga), Michele Galluzzo (Fantasia Type), Nicola Pietromarchi & Filippo Castellano, and Olympìque.

See also the post about the exhibition design.