This year’s collections of streetwear brand Goodbois offer a solid combination of sophisticated and digital design, which has already left a mark in the fashion industry over the years.
In addition to the expansion with the global basketball logo set in Pragmatica, a long-time brand typeface from the 10-year collection FW19, the topic of social media was also taken up and digitized perfectly on a hoodie and a T-shirt with Pixtur.
There is also the lowercase logo with the basketball globe again, which has proven successful in recent years with its minimal look.