“Designed in 2011 for [the Adidas] ‘All In’ campaign, created by Sid Lee, this font is drawn to fit the logo of the company. The brief asked me to respect 100% the geometrical build of its current logo (dating from the 60s) and its characteristic neogrotesque ‘s’ in the logotype of the brand.” — Joancarles Casasin
AdiNeue was initially a single-weight font with no uppercase, but c.2014 Jeremy Mickel expanded the family to include uppercase and Avant Garde-like alternates.