Lay’s Potato Chips ad Photo(s) by Bart Solenthaler. Imported from Flickr on Nov 17, 2019. Artwork published in 1967. Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “helvetica”. License: All Rights Reserved. “I cannot tell a lie. I cannot eat just one.” Frito-Lay began in the early 1930s as two separate companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay, Inc. Four years later in 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company. — Wikipedia This ad is from two years after the merger into PepsiCo. Around this time, Helvetica became a hugely popular choice among designers in the United States, see also Vignelli’s Stendig Calendar (1966), the Crate & Barrel logo (1967), or the Coca-Cola ads (1969–1974). The specific cut in use is Helvetica halbfett, here with a flipped opening quotation mark (sometimes also referred to as sign painters’ quotes). Among digital fonts, Neue Haas Grotesk Display 65 Medium probably comes closest. Typefaces Formats Advertising (1781) Topics Food/Beverage (2559) Designers/Agencies unknown (3296) Tagged withmagazine ads (300)potato chips (10)Lay’s (2)1960s (629)one typeface, one size (363)quotes (433)sign painters’ quotes (42)George Washington (4)snack food (48) Artwork location United States (8328) In Sets Ads of the “Mad Men” Era (Stephen Coles) (71) Bart Solenthaler Collection (Fonts In Use Staff) (432) Helv (Austin Heller) (23) Big sentence ad. (Stephen Coles) (34) 1 Comment on “Lay’s Potato Chips ad” Nathan Wright says: Nov 18th, 2019 4:30 pm I cannot tell a lie. The new Frito-Lay and Lay’s logo cannot be better than these ones. Post a comment Name Email – will not be published Website Your response Submit Comment More Helvetica in use Spionen some elsket sin neste by John Tanner1967Peter HaarsContributed by Florian Hardwig Death Riders movie poster1976unknownContributed by Florian Hardwig Ian Curtis’ headstone2008unknownContributed by Love Lagerkvist Sponsor More in Food/Beverage Oatmeal Crisp packagec. 2014Contributed by Nick Shinn Patagonia Boulder Guide Book2019The Office of Ordinary ThingsContributed by Jonny Black Staff Pick Snaps and Rye websitec. 2014Contributed by Webtype Calibre Nº5 wine2014R2 DesignContributed by Pieter van Rosmalen More in Advertising Club Quarantäne2020Ungroup groupSam AldridgeMultisexContributed by Stephen Coles AEG Thermofix ad1961Photo(s) by altpapiersammler on Flickr. Diviners Distillery2021Contributed by Maxime Francout Atlas Brewing Co. beer advertisements (1899–1914)1899unknownContributed by Eva Silvertant More Fonts In Use Jia! The Food of Swatow and the Teochew Diaspora – Diana Danxia Zheng2018Diana ZhengContributed by XYZ Type Staff Pick Island2018Joosung KangContributed by Benoît Bodhuin Staff Pick Till Brönner – The Movie Album album artc. 2014unknownContributed by Florian Hardwig Staff Pick O último verão by Ricarda Huch2023Bloco GráficoGabriela CastroGustavo MarchettiContributed by Bloco Gráfico Staff Pick
1 Comment on “Lay’s Potato Chips ad”
I cannot tell a lie. The new Frito-Lay and Lay’s logo cannot be better than these ones.