Kaius Niemi, Helsingin Sanomat:
As we welcome the presidents to the summit in Helsinki, we @hsfi want to remind them of the importance of free press. 300 billboards on the routes from the airport to the summit are filled with news headlines regarding presidents’ attitude towards the pressfreedom.
The typeface used for the English messages is Sanomat, the custom typeface of the Helsingin Sanomat newspaper. It was drawn by Paul Barnes (Commercial Type) as the primary headline typeface for the 2013 redesign. Since 2017, it is available for general licensing. The Russian texts are in the upcoming Cyrillic for Publico Headline.
See the press release, more videos, photos, and posters on the Helsingin Sanomat website.