Filmsense was used a number of times on Lancer Books’ editions of John Creasey’s Dr. Palfrey, The Toff and The Baron series. It has not been completely established if the design of this typeface can be attributed to Seymour Chwast or Milton Glaser. It appears in Photo-Lettering’s One Line Manual of Styles, 1971 as [Milton] Glaser Filmsense, but Chwast claims it as his own design in the book The Push Pin Graphic, 2004, and has recently presented signed Photostats as a reward in a Kickstarter campaign, stating 1967 as the design date.
The Famine (shown above) was published in 1967 [correction: in 1970, see comments] – a few years before the typeface was officially made available from Photo-Lettering, Inc. This supports the design date given by Chwast, and seems to indicate that he indeed was involved in the design of Filmsense.
2 Comments on “John Creasey paperbacks (Lancer Books)”
Good find!
Thanks to the the Internet Speculative Fiction Database, we can put a more precise date to this paperback series. The contributors to this resource do a marvelous job of dating editions. While The Famine was first published in 1967, this paperback by Lancer Books with Filmsense on the cover was issued only in 1970. I’ve adjusted the date. It’s still an early and remarkable use of Filmsense!