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Format: “Few Can Do What You Do” campaign

Contributed by Marshall Lorenzo on May 9th, 2017. Artwork published in
April 2017
.
Format: “Few Can Do What You Do” campaign 1
Source: format.com License: All Rights Reserved.

Format — the portfolio platform for creative professionals — has undergone a rebrand centered on the idea: “Few Can Do What You Do”.

Its campaign (at sobetter.org) brings this message to life via a tongue-in-cheek collection of videos showcasing why “Creative Minds Do It Better”. The cheeky shorts feature illustrators, photographers, designers, artists, and fashion professionals. Together with the videos comes Format’s newest chatbot, Dr. Luova Dahl, who helps you identify the type of creative mind you possess.

Format: “Few Can Do What You Do” campaign 2
Source: format.com License: All Rights Reserved.
Format: “Few Can Do What You Do” campaign 3
Source: format.com License: All Rights Reserved.
Format: “Few Can Do What You Do” campaign 4
Source: format.com License: All Rights Reserved.
Format: “Few Can Do What You Do” campaign 5
Source: format.com License: All Rights Reserved.
Format: “Few Can Do What You Do” campaign 6
Source: sobetter.org License: All Rights Reserved.

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