Studio Size crafted a holistic brand identity for Determ, an AI-powered media monitoring tool previously known as Mediatoolkit. The new name ‘Determ’ suggests that the tool aids users in determining relevant information, empowering them to be more determined in making decisions.
The new visual identity captures the brand’s digital essence while also reflecting the vibrant, fast-paced world of real-time media monitoring. The motto ‘Make Sense’ encapsulates the brand’s mentor role, guiding users toward informed, better decisions.
In addition to creating a new visual and verbal brand identity, our project scope also included motion branding, audio branding, data visualization, and merchandise design.