Triumph
The primary typeface is a modification of Grand Slang, designed by Nikolas Type, called Triumph Grand, with softened edges and rounder points. Classic typography styled boldly to reflect Triumph’s dynamic future.. The secondary typeface is WT Monarch Nova by WiseType. The typographic pairing works to bring a heritage brand in to the modern landscape.
Triumph is a global lingerie and intimate apparel brand, founded in 1886. The brand once led the industry through innovation and boldness, but experienced slowing growth over time. Triumph came to us during a standstill, where they were “liked” by existing loyalists, but not loved or discovered by new audiences. Through a new strategy and identity rebrand, our objective was to inspire consumers to love Triumph for a genuine and distinct reason.
The style guide prescribes the use of AR MochiB5 for headlines with Noto Sans TC for the use in Japanese and Chinese applications (not shown here).
