Paloma Negra
Contributed by Lucas Pinto on Apr 16th, 2015. Artwork published in
circa July 2014
.
Paloma Negra is an online fashion brand based in São Paulo, Brazil. The main concept here was being simple and clean without losing the atribute of warmness. The brand also had to be human driven, with high pregnancy in its typography and general visuals.
We chose Neutra Display as the main type for this project, together with a simple “art-deco” icon and easy primary colors, the brand could achieve what it needed, proximity without losing class.
