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Charo branding

Contributed by giulia boggio on Dec 6th, 2023. Artwork published in
circa 2023
.
Charo branding 1
Hugmun Studio. License: All Rights Reserved.

Designed by Hugmun Studio from Copenhagen, Charo is a newborn clothing label made in Poland.

The whole concept focuses on presenting the name, which in various situations can have different impacts. The logo is divided into 3 segments. The extended name suggesting a mirror reflection, the full name CHARO, and the emblem.

The logo is set in a customized version of Bastardo Grotesk, with the typeface’s original sharp angles accentuated.

Charo branding 2
Hugmun Studio. License: All Rights Reserved.
Charo branding 3
Hugmun Studio. License: All Rights Reserved.
Charo branding 4
Hugmun Studio. License: All Rights Reserved.
Charo branding 5
Hugmun Studio. License: All Rights Reserved.
Hugmun Studio. License: All Rights Reserved.
Charo branding 7
Hugmun Studio. License: All Rights Reserved.

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  • Bastardo Grotesk

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