Muroexe

Words from Fucking Young:

More than ten years ago, Muroexe began creating its first sneakers in Spain, blending the versatility of athletic footwear with the simplicity of formal shoes. In recent years, the brand has undergone various changes, including company, product, and identity transformations. The brand’s new phase is accompanied by a campaign developed under the creative direction of MURPH, a consulting firm specializing in fashion projects. The photography for the campaign was developed by Studio Mena, under Geray Mena’s visual direction, and art direction was provided by Bate Studio.

MURPH used Cosplay for the wordmark and a double merging x for its brand mark. Rauschen B Regular and Rauschen A Regular are used throughout for the typography.