rSIM identity
The visual identity for rSIM was designed by Studio Blackburn, using Reply by Approximate Type (@approx.type). Description from the studio’s website:
rSIM is the worlds first truly resilient SIM card. Resilience in technology is crucial for Security, Safety, Sales etc. We teamed up to help support rSIM’s mission and build a brand around the idea of being “Always On”.
Technology can sometimes be perceived as empty and soulless but as this is a truly intelligent SIM card we wanted to give the product real character and personality, running with a concept of “It’s Alive” for the branding—rSIM thinks, therefore it is!
The green was inspired by the On Buttons, Lights, Switches… that feature on a wide variety of technology. Through the use of expressive animations, bold typography, as well as bringing the SIM Card to life we created an identity to clearly stand out in a sterile B2B crowd.
