The British Academy brand identity (2018)
The British Academy is the UK authority on the humanities and social sciences. A fellowship of over 1,000 leading experts, they inspire, support and promote the most outstanding research and researchers focussed on people, cultures and societies. We were approached to help the Academy to define a new direction and help it reach new audiences.
At the heart of the identity is a new monogram. The unique crop of the letterforms hints at the Academy’s commitment to enabling progress through academic discovery.
Throughout the wider identity, bold verbal and typographic expression lends confidence and modern relevance. Founders Grotesk X-Condensed was chosen as a modern headline face. Paired with different members from the Tiempos family, the identity builds on a history of credibility and prestige while helping to draw out the relevance of the Academy’s disciplines to many of the greatest challenges facing society today.
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This project was picked for Brand New’s Best Reviewed list 2018, as “A somewhat old-school identity with a simple and abstracted monogram paired with a beautiful font and applied elegantly and flawlessly with a focus on typography.”
See their full review of this project, including before and after images and opinion here.