Provocações Criativas

Provocações Criativas (“Creative Provocations”), written by Diego Piovesan Medeiros, is a book filled with inquiries, restlessness, and pathways, aiming to make life even more inspiring and creative. The purpose of this book is to incite creativity, generating restlessness and questions, leading the reader to reflect, question themselves, take notes, and then resume reading, progressing chapter by chapter.

The cover features a cutout finish on the letters that make up the word “creative.” As a result, the background of the book’s front flap creates an effect, and each book can be customized with sheets inserted into this space. The postcards accompanying the book have one side multicolored and the other displaying the names of over 220 individuals and companies that contributed to the book’s creation.

The book was entirely printed using two spot colors (purple and green). This choice allowed for the presence of colors on every page while staying within the budget. This graphic limitation also influenced the style adopted for the illustrations that introduce the chapters.

The layout of the content was designed to provide a dynamic reading journey, featuring titles, subtitles, highlighted phrases, and prominent quotes. The single-column text grid offers margins that afford the reader a comfortable holding experience and the opportunity to make notes.

To highlight and promote Brazilian type design, all the typefaces used in the book were created by Brazilian designers: Noka by Blackletra; Redonda from Plau; and Lembra, designed by Fabio Haag Type.

Each chapter starts with a provocation and a collage-style illustration, a visual technique that mirrors the creative process itself, composed of combining references from a repertoire. At the beginning of each chapter, a question is posed to encourage the reader to introspect even before the proposed inquiries of the chapter. It concludes with several provocations, offering exercises, tools, and queries to cultivate creative habits.