Museum Ludwig website

Frankfurt agency, Fine German Design, claims their website for Cologne’s art musem may be the first German museum site to take advantage of responsive web design. And it responds in a way that I find more successful than many sites that make the responsive claim. Instead of fluidly stretching images and columns of text to any size to fit the full width of the window, the grid stays constant while shifting elements to fit at specific breakpoints, and resizing elements to reasonable presets. It’s a pleasant experience overall and allows the designers more control over the typography and visual relationships.

I only wonder why they didn’t take advantage of the known presets to make text type a bit larger at the widest column width. Also, the body text would read much better in the standard Roman weight of Basic Commercial (Linotype’s Akzidenz-Grotesk), not Light.