Eat Curious plant-based foods
The new UK brand Eat Curious describes itself as being on a “mission to help everyone discover new ways to eat healthy and delicious plant-based food, without taxing the planet.” Fiasco Design set out to help them on their mission by creating a colorful and vibrant brand that will pop out amongst competitors in the supermarket aisles. To help see that idea through, they utilized Obviously from OH no Type Co. as their brand font, which they describe as “unapologetically bold, with luscious curves and details that are good enough to eat.” The brand system includes wonderful illustrations by Madrid-based illustrator Miguel Angel Camprubi and food styling and photography by Alan Newnham and Rachel Miles.
Rubik by Hubert and Fischer is being used for text on the website and Ohno Softie by OH no Type Co. can also be spotted on a badge that says “100% Plant Based. I’m Vegan Friendly.”
[Edit: the logo uses Champ by Typeverything, see comments].
Gotta love the eat-curious.com website contact form!
3 Comments on “Eat Curious plant-based foods”
The logotype here is using Champ from Typeverything.
We were just about to post the same project.
Thank you for pointing this out, Andrei! Sorry for missing this – I think we assumed that the logo was custom drawn. I now have added Champ to the list of typefaces.
Thanks Andrei and Florian!