Toad Road 2013 Campaign Contributed by Mike Heighway on Nov 7th, 2013. Artwork published in 2013. License: All Rights Reserved. Toad Road, a small clothing boutique in Albuquerque, New Mexico, wanted a fresh and sexy campaign to catch some eyes. For the typeface, we wanted something thin and tall, as well as contemporary. Grotzec Headline was the typeface of choice. License: All Rights Reserved. License: All Rights Reserved. License: All Rights Reserved. License: All Rights Reserved. Typefaces Formats Advertising (1781) Posters/Flyers (4736) Topics Fashion/Apparel (1298) Retail/Shopping (898) Lifestyle (1198) Designers/Agencies Mike Heighway (1) Kobold Studios (1) Tagged withToad Road (1)posters (1079)advertising (179)sexy (28) Artwork location United States (8315) Albuquerque (8) New Mexico (10) 2 Comments on “Toad Road 2013 Campaign” Florian Hardwig says: Nov 7th, 2013 10:51 am For your unicase logo: You will want to bolster up (and widen) the capitals a little. Simply scaling them down doesn’t work: They don’t match the lowercase in weight anymore. This is especially distracting in a calligraphic design such as Ondine. Mike Heighway says: Nov 7th, 2013 7:57 pm Florian, Thanks for the feedback. The logo was out of my control, unfortunately. I’ll take your suggestion and pitch it to the owner, however. As for Grotsec Headline, I wish that I refined the leading and tracking a bit more. That’s of course looking at it with fresh eyes now. :) Post a comment Name Email – will not be published Website Your response Submit Comment More Grotzec in use Catalina Cruz 2018 campaign2018Cybele GrandjeanTheresa Canning ZastContributed by Feliciano Type The Future of Capitalism book series2017FBA (Ferrand Bicker & Associados)Ana BoavidaContributed by Feliciano Type Jetts2015Kieran StowersContributed by Feliciano Type Sponsor More in Fashion/Apparel Men’s Health UK: Urban Active2013Contributed by Hans Renzler L’Officiel magazine, N°953c. 2011Contributed by Swiss Typefaces HAZE magazine 2018Aleksandra BraskaContributed by Aleksandra Braska Esquire magazine, September and October/November 2020c. 2020Dragos LemneiMike KimContributed by TYPE.WELTKERN® More in Posters/Flyers Hotel Chipmunk Suyu2024rayk studioContributed by Eliott Grunewald Staff Pick Queendom poster, title and credits2023République StudioContributed by République Studio Staff Pick WAR IS OVER! (If You Want It)1969Yoko OnoJohn LennonContributed by Nick Sherman Blog Pohadka (An Amazing Story, Like in Fairy-Tales)1987Vêra NovákováContributed by Stephen Coles More Fonts In Use Det Kgl. Bibliotek identityc. 2018e-TypesContributed by Playtype Foundry Staff Pick The Adventures of Sherlock Holmes1984unknownContributed by james millner Staff Pick Christian Kracht paperbacks (Fischer, 2019–)2019Modern TemperamentOliver KlimpelTill SperrleContributed by Andreas Kofler Staff Pick Ein Totentanz by Walter Draesner1922Contributed by Florian Hardwig Staff Pick
2 Comments on “Toad Road 2013 Campaign”
For your unicase logo: You will want to bolster up (and widen) the capitals a little. Simply scaling them down doesn’t work: They don’t match the lowercase in weight anymore. This is especially distracting in a calligraphic design such as Ondine.
Florian,
Thanks for the feedback. The logo was out of my control, unfortunately. I’ll take your suggestion and pitch it to the owner, however.
As for Grotsec Headline, I wish that I refined the leading and tracking a bit more. That’s of course looking at it with fresh eyes now. :)