In early 20202, I was put in charge of type.today’s Instagram, dealing with a great font library. The collection featured Druk, and this font became one of my favorite typefaces.
I am a product designer, but sometimes I create non-commercial long reads with Readymag. First I brought together a project about Armenian genocide, and later, in late October 2022, a project about the war. These two projects received more than 40 design awards and mentions, including Awwwards and The FWA.
I believe that a properly chosen typeface is half the battle, especially when it comes to the Web. For the war project, I wanted to find a typeface which would be brutal and heavy yet contemporary at the same time. Druk was a great fit. I used it in headlines, and it made the reading process somewhat… uncomfortable for the user.
As for body text, I’ve been looking for a neutral font to communicate facts in a dry manner. And I think Atlas did its job.
It was important for me to do this project. Journalists publish stories and investigations, photographers capture all the horror of what is happening, and I, as an artist and designer, found my own way to talk about the war.