Wallpaper* magazine, 2013 Redesign
Portrait Inline Regular for “Best Chocolate”, Portrait Inline Sans for “Travel by Air”.
Wallpaper* magazine started using Berton Hasebe’s Portrait already before its public release. It was introduced with the complete redesign that debuted with their September 2013 issue. The text and display versions are put to great use both in the magazine’s print and web avatars. The sans is Darby Sans, a custom design by Commercial Type. The Wallpaper* website uses Darby Sans Text, which “is a low-contrast variation on the same design, with a larger x-height and an aggressively slanted italic.”
The redesign was carried out by new creative director Sarah Douglas and art director Lee Belcher. Graphik has been retired after nearly six years as the primary display face, along with Lexicon and Big Caslon. — Commercial Type
Sarah Douglas:
When Plakat (Graphik) was made for Wallpaper* by Paul [Barnes] and Christian [Schwartz] in 2007, it was perfect, and has served us very well for six years, but when the fonts are put in the public domain, they start to have lots of different personalities, rather than just a Wallpaper* one. This is why we felt it was time to create new fonts, to bring it up-to-date and make it even more relevant for Wallpaper*’s content. — Creative Review
