Sony Music Finland: Glögarit

I, Julian Grönberg, had the honor to create and design the corporate design for Sony Music Finland’s “Glögarit” event last week – a rare case for a Christmas party. The word “Glögarit” refers to the famous mulled wine called Glögi or Glühwein. The highlight of the event: UK rap artist Headie One.

The typeface for the logotype is called Aurora Lights, like aurora borealis, the northern lights. At the same time it got adjusted to look more like melting ice for the winter reference. For the artists line up list a classic urban bold of Druk Wide, which has been an all-time favorite for rap designs in this community.

The design was placed on the invite, posters everywhere at the event, Christmas cards, as well as an ongoing animation on the stage for the live performances and a large “Glögi” package near the entry.

Find the design case including a video and animations on Instagram.