Frozen, trashy and fun: the Havana Club Daiquiri is aimed at bringing the fun back into drinking. The highly visual frozen daiquiri is all about summer time drinking in the city.
Designed by independent London agency, Impero, the campaign uses bright, summertime visuals of cool swimming-pool blues, popping yellows and kitsch-cool models.
Druk is pushed and pulled across various widths to create an array of assets that flex from global out of home down to slushie machines, bar tools and lifestyle merchandise.
