Clam-O-Naise
Cards Against Humanity launched a new product named Clam-O-Naise:
Cards Against Humanity is delighted to announce Clam-O-Naise®, the world’s only tangy, garlicky mayonnaise made with real clams! Featuring Cards Against Humanity’s all-new Clam Pack and a free mystery prize submerged deep inside the mayonnaise, Clam-O-Naise is unlike anything you’ve experienced before.
We worked with a team of professional chefs and food scientists to get the taste just right, and we actually hid a unique prize and a pack of 30 all-new Cards Against Humanity cards inside every jar. Customers can win real pearls, Clam-O-Naise merch, clam-themed vacations, or even a one-of-a-kind Toyota Clamry—and much more.
To expand the world of Clam-O-Naise®, they produced a 19-product line of Clam-O-Merch. Bumper stickers, tees, luxurious Clamjamas—there’s something for everyone!
The brand identity was inspired by the retro designs of late-60s and early-70s food packaging. It utilizes the typeface Blimey as a display font and Antipol as its secondary. Sprinkled throughout the site and merch, you’ll find Genty and Cheee, alongside other fonts. Everything was designed in-house by the Cards Against Humanity design team.
The nutrition facts and ingredients on the label are set in Obviously.
“Tangy” booty shorts ft. Blimey
“Delicious” hoodie ft. Blimey and Sloop Script. “Nothing Is Real” hoodie ft. Blimey set on a circle.
Ocean tee ft. Decoy
Magritte tee ft. Parisienne
