Ludia

Ludia is a developer of video games based in Montréal, Canada. The company was founded in 2007 and grew big with releases of games derived from popular TV content. Since 2011 they have been specializing in games exclusively for cellphones, which has made them a pioneer in the field. Currently almost 400 people work for Ludia.

In 2021 Ludia was taken over by another game developing company, Jam City, based in Culver City, California. This event prompted the rethinking of Ludia’s corporate design. It was conceived of and carried out by LG2, Canada’s biggest independent design agency, with offices in Montréal and Toronto.

The new brand design is based on three clear elements. First of all, a scheme of vibrant colors that bring joy and connect the visuals to the core of the business: playing. Second, the treatment of the images: instead of overloaded screenshot scenes from games, single objects are given iconic prominence. And last but not least, a typographic treatment that adds a very sober, straightforward tone to it all.

The typeface used is Stratos, designed by Yoann Minet and released at Production Type in 2016. It is a geometric sans that combines condensed caps with significantly wider lowercase characters of a modernist appeal. This results in different “spices” of the typeface according to its use.

The derived Ludia logotype picks up on the condensed spice and intentionally emulates the contour of a smartphone. But the designers of LG2 didn’t stop there. Apart from online and offline media, they also redesigned Ludia’s office space in Montréal, following the same spirit, mixing playful colors and sober typography.