“‘Seeing Seattle’ Car” advertisement
An advertisement for a “Seeing Seattle” car by the Seattle Electric Company, published in the Westerner, vol. 3 from 1905. The topmost line appears to be set in Post Oldstyle Roman, featuring its characteristic slanted S, slanted O, and long-tailed R alternates alongside the default forms of the latter two. The ad copy reads:
To see Seattle and its suburbs, take a ride over the Seattle Railway System of the Seattle Electric Company in their new observation cars. On of these cars makes a three-hour trip daily over various lines, leaving Second Avenue and Pike Street at 2:00 P.M. Two distinct trips are run on alternate days, making it possible to view all points of interest in two days’ “touring.”
The website of the Special Collections at University of Washington Libraries provides this contextual information:
In 1901, the Seattle Electric Company owned all 22 of the city’s streetcar lines. In 1919, the city of Seattle purchased the entire streetcar system for $15 million, forming the Seattle Municipal Street Railway.
